It’s true the SS Watchtower is not imminently sinking but it is old and needs a refit to stay afloat. Of course scrapping is an option but if a venture makes money to the tune of one $billion a year and has eight million devotees; why stop?
One very good reason that it should be dismantled is that the JW organisation is the things I have already called it including downright wrong, misleading and harmful.
But business is business, even if the governors, mainly for tax purposes, call it a religion. As the wise entrepreneur CT Russell knew; God’s Holy Spirit and blessing comes down in Dollar bills. The history of the WTBTS and its associated companies has only survived by being ‘blessed’ in this manner. The doctrines and mad prophecies are fluid, what the Watchtower offers is a ticket of hope for the hopeless, it’s all yours-- but it‘ll cost you! And what a price! You pay for it with your life and your soul. Don’t ask the wrong questions (you will learn what they are when you join). It is demanded of you to give your all to this organisation and it’s hard to believe it when you put into print but that does includes your conscience.
So if the org is not dying because it is very rich what is going to happen?
It is evolving already and we have the evidence in it changing from a publishing enterprise to becoming another TV evangelist voice. Like Bob Dylan: it has gone electric. It is using internet IT to spread its paranoid message.
After Russell’s time when the Watchtower brand was up for grabs there were breakaway members who drew upon the Adventist roots of Russell and tried fusing a more socially aware religion along with the eschatological imminence at hand (they still exist).
The Watchtower trustees however went along with the strict “organisation first and last” approach and forget the welfare of the punters. So if we compare the success of modern Adventists with JWs there is a good reason for the former to flourish and the latter to struggle. With JWs the subtext is “jam tomorrow” but with Adventists and Mormons for that matter, they have jam today.
They can have not only a community of like minded believers but a financial and social safety-net with an ethos of healthy and wholesome living to boot. Livin’ the dream hey? Mormon theology is patently contrived and Adventism is the same as the JW delusion which has permanently to move the goal posts forward.
My feeling is that JWism has had its day, the internet unlike the Watchtower, takes no hostages. If the organisation ever was, it isn’t sexy anymore; in fact its ugly side is being exposed to public glare. It will be forced to concede to modern ethical practice but this will emasculate it.